The business problem
Wikihospitals started as a blog discussing common problems experienced by people having health treatments. Over the years it grew into a resource for innovative and technology-based health solutions. Despite the rising workload the site remained self funded and attracting a small audience.
A group from the Students Partnership Program had several meetings with the founder. They looked at google analytics, similar web sites that have a more successful funding model and a range of potential business plans. After several months they presented a well structured business plan and comprehensive marketing strategy.